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Case Study – THE BODY SHOP

2014-08-15 10.38.37 BodyShop 1 BodyShop 2 The Body Shop Midland Finished  (9) The Body Shop Midland Finished  (7)

THE BODY SHOP

Founded in 1976 in Brighton, England, by Anita Roddick, The Body Shop is a global beauty brand built on making people feel so good – face, body and soul. The Body Shop seeks to make a positive difference in the world by offering high quality, naturally inspired skincare, hair care and makeup produced ethically and sustainably. The Body Shop has more than 3,000 stores in more than 60 countries.

Icon Creations was contacted and asked to provide cost effective options to continue a feature brick wall throughout internal walls and to provide a brighter and cleaner 3D illuminated shop front sign along with branding signage.

A high resolution photo was taken of the original feature brick wall it was graphically extended and tilled to enable complete walls to be printed and installed to replicate the brick wall appearance, numerous print samples were done to match the same colour tone of the brick wall to provide a seamless transition from real brick to replica appearance. This process assisted in reducing build costs and efficiencies with trades being able to continue their work. The shopfront signage was created with our specialised LED embedded acrylic lettering providing brighter and lower profile giving a sharper and more professional outcome.

We have completed 18 stores nationally and the client is extremely happy with the quality and professionalism provided.

Your brand must work hard

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