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Case Study – South Haven

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Prattcorp Rebranded

Private Melbourne based property investor and developer PCL Prattcorp has rebranded as South Haven Group.

In 1986, brothers Ian and Gary Pratt established a private investment company to accumulate an A grade portfolio of commercial, residential and retail properties. Prattcorp entered the retail property market with the purchase of shopping centre’s in Victoria and Queensland. In 1991, the company expanded into the commercial office investment market with an office building in Kew, Melbourne, which is now their flagship head office. Icon creations have worked with South Haven Group to enhance their properties though the design, manufacture and installation of building branding, wayfinding and statutory signage across a number of their commercial and retail properties over many years.

With the decision to rebrand the company to South Haven Group in 2015, the team at South Haven Group had no hesitation in briefing Icon Creations to manage the rebranding of commercial and retail properties which consisted of internal and external signage elements.

Today, South Haven Group is building on its strong foundations and history of creating success, the company is in a new phase of dynamic growth and exciting expansion.

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