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    Case Study – Priceline


    Priceline Pharmacy Signage

    Priceline is involved in pharmaceutical retailing through the Priceline Pharmacy brand. There are currently over 330+ Priceline stores throughout Australia. Its market focus is on the middle to upper income segments preferring the prestige brands which are usually only available in department stores and cosmetics stores. With a strong brand strategy Priceline partnered with key suppliers to deliver their vision.

    Icon Creations worked in conjunction with Priceline’s premier Shopfitting companies to assist with the implementation of internal digitally printed wall graphics, product identification signage, POS displays, counter branding, internal wayfinding, illuminated displays and lightboxes, including external custom made Priceline Pharmacy branding signage. Icon Creations design and project management team worked to eliminate risk creating efficiency’s by having one point of contact to manage, maintain, update artwork guidelines. Our team improved the consistency of their corporate branding with colour matching of various materials & standard manufacturing specifications. Standardising of generic signage products provided clarity and created cost savings allowing for stock to be kept on hand for quicker response times for new or replacement store signage ordering.

    Partnering to enhance store experience for Australia’s #1 beauty advice, trends and personal service provider.


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