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Case Study – HOYTS – Chadstone

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HOYTS Re-imaged

HOYTS have completely re-imagined the cinema and dining experience. Icon Creation worked very closely with HOYTS management to gain a full understanding of the requirements for their project. Creating concepts, design and manufacturing scopes to budget with the goal of bringing their branding alive. With our demonstrated experience HOYTS were confident in our ability to cater to the demanding nature this project deserved.

With Icon Creations holistic approach we were able to grasp and add value to their project objectives.  The client’s presence in the marketplace is highly visual in the very competitive visual experience market. Working to budget we took their limited 2D design and bought it to life in varying 3D sign types and styles, drawing on our graphic and industrial design expertise we were able to create, prototype and test so that the outcomes were what you can see. Material choice along with premium lighting methods we applied and were the key to these outcomes. It has resulted in crisp, bright and slim illuminated elements that compliment and feature in each of the environments. In addition some classic elements were added such as distressed hand painted graphics on weathered timber planks and brickwork and old style street signage.

This component of the project consisted of:

  • 8 large primary signs – External and Internal sizes ranging from 1.1 x 3.4mts to 2.5 x 7.8mtrs illuminated and non-illuminated
  • Internal Secondary 70 – Includes directional pylons to small identification panels

How we translate ideas into reality 

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