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Case Study – Specialty Fashion Group

Specialty Fashion Group Nationwide Fit Out

Specialty fashion Group (SFG) is the largest retailer of women’s fashion in Australia, making women everywhere look good and feel great through five diverse brands offering style & value

The Company’s brands include; City Chic, Crossroads, Katies, Autograph and Millers.

Since 2013 SFG have undergone a consolidation of retail stores as at the same time new stores were opened, including the first Crossroads stores in New Zealand.

Along with SFG’s retail design & project management company who had been managing the consolidation and new store openings. Icon Creations were engaged to provide corporate branding signage across the 5 brands on a national basis, in total 66 sites with 0 Defects between Jan 2013 to Jan 2014.

Icon Creations worked with SFG’s retail design & project management company providing technical, design and manufacturing expertise to create exclusive, contemporary designs to deliver confidence in the individual store branding.

Icon Creations looks forward to SFG’s further success in the years ahead.

Working together guarantees outcomes


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