To design a great brand logo and visual identity, designers need to understand your brand – its history, its values and what it stands for. That’s why our designers get involved at the strategy development stage – to enable a seamless translation of your brand strategy to your brand design. Our designers will use your brand positioning as inspiration for developing a logo that represents the essence of your organisation. The logo itself will form the foundation for a supporting look and feel – or visual language – that facilitates consistent communication of your brand across all media. Our designers use visual language to tell your brand’s story, including photography and imagery, fonts and colours and secondary design devices that simultaneously encapsulate the fundamentals of your brand while differentiating you from your competitors.
Icon Creations can create a new logo and visual identity for you, evolve your current logo or refine and build out your current look and feel.