Strong, enduring brands are built and strengthened over time through consistent application. A professionally developed brand guideline presents and clarifies your brand, and logo and its rationale, and spells out the way your brand’s logo and visual identity must be used in order to maintain its integrity. Brand guidelines, also sometimes called a brand style guide, generally include sections on logo specifications, signage, primary and secondary colour palettes, design devices, fonts, photographic or image style, iconography and usage examples across different types of collateral.
Icon Creations design team are experts in developing brand guidelines. We can create them from scratch for your new brand, or if you’re not content with your current brand guidelines we can enhance or build them out for you.